Conceptualised, shot and edited in just 10 days, the 2026 Castletown Mother’s Day Gift Guide was a last-minute project executed almost exclusively by Sarah. The concept was inspired by a scrapbook: a place where many Mums collect memories, notes and keepsakes that hold sentimental value. Designed to replicate curated scrapbook pages, the guide celebrates the many different types of Mums by suggesting thoughtful, personal gift ideas.

The Mother’s Day Gift Guide was created as a 16-page print and digital visual gift guide showcasing over 30 centre retailers and 70 products. Shot in-centre in Townsville (photographed by MAK Media), Sarah led the creative direction for all imagery included in the guide. Supporting advertising assets included social media tiles, an eDM, and Meta and display ads.