Wintergarden’s 2020 Christmas campaign centred around a life-size Gingerbread House in Queen Street Mall, where customers could spend $10 to open a box on the house and reveal a prize, or enter a second chance draw.

An assortment of navy blue Christmas trees were scattered in-centre to accompany the Gingerbread House and evoke the feeling of a magical forest, which was also carried through all campaign creative.

Supporting elements of the campaign included a set of five online gift guides, eDM send outs, and a 12 day Mecca Instagram giveaway.