Village Flavours encouraged Coles neighbourhood centre customers to embrace their inner foodies through a vibrant and fun marketing campaign that aimed to drive digital engagement online.

The campaign gave Facebook followers the chance to win a Flavour Sensation gift bag, and was accompanied by social media content that included digital recipe cards and video collaborations with local micro-influencers.

All photography was shot by Sophia Tsiros and then edited in-house, and featured heavily across the campaign on social media.