The annual Shop Brisbane City shopping event was held over 3 days and involved all of Wintergarden’s retailers, as well as retailer activations along Queen Street Mall.

The creative concept was utilised on all promotional material, including retailer memos, digital screens, in-centre hoarding, website banners and on Wintergarden’s social media platforms.

A supporting promotion was held within the Wintergarden centre that included a candy lounge dessert giveaway and chocolate heart competition that gave shoppers the chance to crack open a chocolate heart to reveal a prize token inside.